Sunday, 7 June 2009

Dirty Deeds Done Dirt Cheap

Sir Alan Sugar's elevation to Labour peer should not come as a surprise to seasoned rats in a sack watchers or anyone with a passing interest in football matters.

The former Spurs Chairman bought into Tottenham Hotspur in 1991, just in time to be on the inside track of the first Premier League rights package negotiations. What a coincidence for a satellite dish selling entrepreneur.

According to "Sick as a Parrot: Inside Story of the Spurs Fiasco" by journalist Chris Horrie, during the negotiations for the first TV rights for the Premier League, sealed bids were made by Sky and ITV. The ITV bid was higher than the original Sky bid.

Alan Sugar was heard calling Murdoch with details of ITV's bid, telling him to: "blow them out of the water" after ITV had offered £262m.

The revised Sky bid was put to the chairmen of the clubs and accepted. ITV were not provided with the opportunity to up their offer. In the end Sky paid just £190m, after failing to meet foreign sales targets.

In 2007 Sir Alan sold AMSTRAD to Sky for £125m and pocketed £35m for his troubles whilst staying on the AMSTRAD board.

Sir Alan told the Independent in 2005: "The biggest problem Labour has is its name. It's not really a Labour party. It has a chancellor drumming up business and enterprise." And we all saw what happened when they sucked up to their friends in the City, the biggest recession in living memory and a generation in hock, no pension and debts coming out of their ears to pay for their student loans. Thank you Labour, handing the country over to those already loaded is a legacy to be proud of isn't it?

Sir Alan is absolutely right about one thing. The Labour Party has consistently hoodwinked their core support during the nuLabour years. Only sentimentality keeps it going. It no longer has any connection with the party of Keir Hardie where principles are 'flipped' as regularly as property.

In February 2005 Sir Alan made a famous prediction about the iPod: "Next Christmas the iPod will be dead, finished, gone, kaput."

He was wrong about the iPod, but with a slight adjustment he can rescue his reputation for telling it as it is.

Right now, it's the Labour Party that is dead, finished, gone, kaput and the call up of Sir Alan to become Lord Sugar is the final nail in the coffin.

Go on Sir Alan, you know it has to be done: "Gordon Brown. You're fired"

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